{"id":4677,"date":"2016-09-06T08:34:11","date_gmt":"2016-09-06T08:34:11","guid":{"rendered":"http:\/\/www.innoform-coaching.de\/blog\/?p=4677"},"modified":"2019-04-08T08:55:34","modified_gmt":"2019-04-08T08:55:34","slug":"interview-mit-hein-van-der-reek-zur-5-europaeischen-standbeutel-konferenz","status":"publish","type":"post","link":"https:\/\/www.innoform-coaching.de\/blog\/2016\/09\/06\/interview-mit-hein-van-der-reek-zur-5-europaeischen-standbeutel-konferenz\/","title":{"rendered":"Interview with Hein van der Reek (BillerudKorsn\u00e4s Germany GmbH) about the 5th European Stand-up Pouch Conference Standbeutel-Konferenz"},"content":{"rendered":"<p><strong><em>You will give a speech during the 5th European Stand-up Pouch Conference of Innoform.What is the quintessence of your presentation?<\/em><\/strong><br \/>\nWhy on earth would we use paper in SUP&#8217;s?<\/p>\n<p><strong><em>Which kind of audience do you wish for and why?<\/em><\/strong><br \/>\nWe would like to talk to both converters of flexible packaging as to brand owners.<\/p>\n<p><strong><em>How do you estimate the development of the pouches (SUP) regarding to your activities?<\/em><\/strong><br \/>\nWe see a growing demand for paper in pouches. The stretch and strength of the paper make it possible to put spouts and embossings in. Next step is to get barriers \/ sealing agents in the paper. For non-barrier goods this is already achieved in co-operation with BOSCH. Other co-operations with machine- and laminate producers are ongoing.<\/p>\n<p><strong><em>What are your recommendations to a trademark owner who is going to start with pouches?<\/em><\/strong><br \/>\nTo brand-owners who want to start with pouches we say; consider how you want to look on the shelf. What will your image be?<\/p>\n<p><strong><em>Which innovations are of great interest to you, especially in the flexpack market &#8211; disregarding the SUP?<\/em><\/strong><br \/>\nDevelopment in paper are moving forward rapidly and we try to understand the need of the industry. Therefore we might develop transparent paper, with or without specific barriers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You will give a speech during the 5th European Stand-up Pouch Conference of Innoform.What is the quintessence of your presentation? Why on earth would we use paper in SUP&#8217;s? Which kind of audience do you wish for and why? We would like to talk to both converters of flexible packaging as to brand owners. 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