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PRODID:PHP
VERSION:1.0
METHOD:PUBLISH
BEGIN:VEVENT
CLASS:PUBLIC
CREATED:20260424T180739Z
DESCRIPTION:Everyone is talking about recyclable packaging. But how is film packaging to be turned back into film packaging? And who wants the "second-hand polymers" with all their peculiarities such as gels, color, special haptics and limited design capability in printing and branding? Or is a whole new field just opening up?\nStarting from the brand owner's view of the problem, we also take a small look at ink technology and the level of detail needed to make Flexpack more recyclable. The brand must become sustainable, many say. But is that true and is it possible?\nOr hasn't a sustainability strategy long since become a natural part of the company, like creditworthiness or a guarantee of quality?\nWhat are ink manufacturers, designers and recyclers doing to make a contribution in this gigantic upheaval? What is the role of cooperation in the supply chain and what is the real role of technology innovation? Isn't the rethinking of retailers and brand owners the driving force that makes change possible?\nOr does politics have to be decisive and set stricter standards? Let's think "out of the box" from a brand and supplier perspective. Is there an innovation push or pull? And what will interim targets look like?
DTSTART:20220318T133000
DTEND:20220318T155500
LOCATION:Online
SUMMARY;LANGUAGE=de-de:INT-03-22: Sustainability and brand - recycling and its relevance for brand
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