What the materials cover

This seminar runs without beamer or PowerPoint and is aimed at everyone who sells, or wants to sell, flexible packaging: inside and field sales staff, product managers, key account managers and other employees at manufacturers, distributors and contract packers who communicate directly with customers and prospects. The materials cover sales-oriented communication methods, including needs analysis and benefit-based argumentation, as well as body language, mindset and motivation. Short practice examples from the packaging industry offer ideas for everyday work and support the self-image of the customer's partner and problem solver.