CURRICULUM VITAE
Diploma of economics Ursula Schomburg, After her business studies at the University of Cologne in market research, she started at a market research institution and at an advertising agency so that she could use these experiences for company research. In the following years she was head of different departments at the company Vorwerk. (Product-Management and head of marketing in Germany and international). Since 2008 she is a managing partner, together with Kjell Bottcher at böttcher market research company.
KNOWLEDGE (6)
Diploma of economics Ursula Schomburg, After her business studies at the University of Cologne in market research, she started at a market research institution and at an advertising agency so that she could use these experiences for company research. In the following years she was head of different departments at the company Vorwerk. (Product-Management and head of marketing in Germany and international). Since 2008 she is a managing partner, together with Kjell Bottcher at böttcher market research company.
KNOWLEDGE (6)
- . Managing partner
- International project work
- Marketing consultant in the consumer goods
- Qualitative Market Research: Design, facilitation and of analysis focus groups
- Quantitative market research: concept testing, packaging testing, Conjoint analysis, handling tests
- Advertising test
- Strategic optimisation of the marketing mix in terms of consumer and competition