What the materials cover

The presentation materials from this industry meeting, "Der Branchentreff", address flexible packaging as part of the entire supply chain, from the ink container to the end consumer. They examine what a modern packaging film must achieve along this chain and how globalization, efficiency gains, innovation and marketing influence product development and supplier industries. Further topics include the effects of closer collaboration between manufacturers and users, as well as approaches for reducing costs and improving product safety without stopping innovation. Opportunities and risks are both discussed. The material is aimed at decision-makers, developers, product managers, buyers, sellers, and food producers and packers.